Thursday, July 9, 2009

Search Engine Optimization (SEO) - Whys and Hows

Posted by Johny Kapilakan


Web sites are created to increase business, which is directly related to the number of visitors to the site. Most of visitors come through search engines like Google, Yahoo, MSN and Altavista. Optimizing the site to conform to these search engines will result in a higher ranking in search engine results, which leads to more traffic.

Programs known as crawlers or robots are used by search engines to index web sites. The web sites are ranked according to these indices in search result pages. The crawlers trace the web link to a page, scan the content, preserve it in its database and retrieve it when users search for it.

To make it easy for the search engines to index your site, stay away from frames. They confuse the search engine robots, which may lead to them ditching the site altogether. Frames also make it hard to bookmark a specific page in the site. You will require long, drawn out scripts to achieve this.

To get the search engines to remember the keywords in your site, it should be placed as text. The robots cannot read the words displayed in Flash movies or images. Hence, avoid putting important information through these media.

Meta tags in web pages help the search engine to index them. By using meta tags in all pages of your site, you are making the job easier for the search engine robots to extract your site often in search results.

Instead of using wrong and redundant HTML tags to style the web page, go for Cascading Style Sheets or CSS. CSS scores over HTML tags as they can make your page less bloated and aids in fast loading of the page.

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