Thursday, November 13, 2008

Cost per thousand impressions

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Cost of reaching an audience on a per-thousand basis. media planners use cost per thousand as a basis for comparison of the cost of advertising in various media. However, this comparison is only valid if the various media all reach the same target audience. The cpm is computed by multiplying the advertising cost times 1000 and dividing by the total audience

Many bloggers and webmasters are familiar with AdSense and its potential to generate excellent revenue for blogs and web sites. Unfortunately, many bloggers and webmasters focus too much on Ad Sense and forget that there are other types of advertising — i.e., CPM advertising — that could improve their blog monetization further, and without affecting.

Cost-Per-Click (CPC) and Pay-Per-Click (PPC), comes in. On the Internet, you CAN track everything, and with relatively inexpensive technology. But the most important aspect is that you only pay when someone clicks the Ad! Think about that for a moment. In the example above, if your ad is on page 156 stuck down in the corner between editor notes, how many of those 500,000 in the circulation are really going to see your ad and take action? Well, with CPC, you are guaranteed that if they don't take action, even if they see the ad, you don't have to pay a cent.

Imagine that, only having to pay when the ad placement actually gives you value.
It is revolutionary and it is the reason Google is such a Wall Street darling. There are still a lot of people out there not utilizing this medium, or any other online advertising, even people with online programs. This is despite the basic fact that the vast majority of people in all age groups, all demographics, all economic situations, all use the Internet and search engines as a primary tool in researching their degree options.
The advantage to CPM advertising are that you aren't relying on quality ads to generate clicks. Advertisers are getting smarter and they're buying Cost-per-Click advertising designed to promote their website without actually encouraging a click. They know that they are getting free advertising right up until the point where people click the link.

This is particularly true of graphic ads where the advertiser is creating brand recognition. A movie review website for example should focus on impressions rather than clicks. A reader who sees an ad may go to a movie without actually visiting the movie studio website. This is particularly true when they see the same ad dozens of times. The movie studio is getting value every time the ad is displayed, but only paying when the ad is clicked.

Cost Per Click

Pay-per-click internet advertising can be a very reasonable cost compared to other manner of promotion on the Internet. You don't pay any amount until a visitor actually clicks on your listing and go to see your web site. The low cost pay per click internet advertising counts how many visitors click on your listing and takes the money out of an account you have set up with them.

Cost-per-click, the most sought-after Internet marketing program delivers feasible payment models to benefit advertisers! With cost-per-click program providers adopting several winning strategies to bring about benefit for the advertisers, the concept has a huge following. Cost-Per-Click Program is a great strategy for businesses that wish to generate warm lead inquiries and direct online sales
generation. Cost-per-click programs can drive business to your website with powerful marketing techniques, wherein you pay only when a visitor clicks on your link.

You host the images to be used in your low cost pay per click internet advertising, so you can monitor and change the banner at anytime. Targeted advertising in pay for clicks will help increase the amount of customers you obtain at a controlled cost.
Cost Per Click (CPC) and Pay Per Click (PPC) are an easy, fast, and cost-effective way to increase targeted, qualified traffic to your site. We will help you design, manage and refine a CPC campaign and customize it to fit both your industry and your budget.
Cost-per-Click Marketing, or SEO CPC Marketing, is the quickest method by which website owners can expose their websites to potential customers on the internet. In years and even months past, this form of marketing was simply referred to as Cost-per-Click (CPC) Marketing. Lancer Media has transformed CPC Marketing into a Search Engine Optimization (SEO) – based platform because no longer can website owners publish landing pages that do not inform, educate and market products and services. Moreover, landing pages must clearly define their theme through proper keyphrase research and analysis, title tag and metatag optimization, page alignment and authoritative content.

Cost-per-click and cost-per-action advertising lets companies create immediate revenue streams, free from account receivables. When revenue flows from day one, it's easier for startups to adapt to challenges. Naysayers cry that online advertising budgets are being slashed left and right, but Google's recent earnings show that CPC and CPA are still thriving.

However, second-tier providers aren't doing as well, which may be due to a need for consolidation in market. The answer is simple; with shrinking advertising budgets, marketers are moving away from 'spray-and-pray' advertising to venues with measurable returns, such as CPC and CPA. Time for that sweet, sweet radio money to start flowing in our direction. And this is far from the banner glut of the early 2000's; these two types of advertising are based on real sales.

Wednesday, November 12, 2008

Social Media Optimization

SMO is definitely a form of search engine marketing and the various SMO rules formulated ensure that huge traffic is driven to the website. Here it needs to be underlined that unlike SEO, SMO relies on more channels (and not just on search engines) to steer traffic.

A rather new concept, SMO necessitates making the best use of social media for website optimization. The original idea behind SMO is to make the websites more popular, more easily traceable in social media searches conducted by custom search engines such as Technorati. There are many ways that you can do it, whether you make use of blogs, podcasts or vlogs, your basic aim should be to make the website easily linkable.

SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren't the only sites that drive big traffic anymore. While it's not taking over SEO yet, it has the potential to someday soon.

If search engine optimization is about breaking down crawling barriers to help the engines fully index your site, social media optimization is about knocking down site walls so content can be easily found, distributed and shared by the community. This process may simply mean embedding a "Digg This" button on your site blog or it may mean spending hours to create a piece of compelling content, aka linkbait, that could either drive thousands of visitors to your site or have no effect at all.

Search Engine Marketing

Search Engine Marketing is misunderstood as Search Engine Optimization, the whole marketing plan shrinks and the desired results remain unattained. The way out of this is to better understand Search Engine Marketing and to figure out the focusing point of it. What exactly to focus on while designing an SEM plan for a website entirely depends on the nature of website along with basic components of SEM. These components though same in all cases but vary in concentration level depending on the niche and the desired results.

Let's first identify the crucial elements or basic components of SEM. They are: keywords research, SEO, search engine submission, link building, link popularity analysis, traffic analysis etc. All these are, of course, crucial parts of SEM plan, but the first three are must, i.e. keyword research; finding the more search keywords related to a particular site and making a list of all alternative words or synonyms, optimizing the site for search engines so that they can better crawl at it, and letting the SEs know about the site by submitting URL to them. In other words these three are the major focus of SEM.

SEM is essentially a kind of marketing strategy employed in the web with the target result of maximum exposure as well as visibility for your website. Search engine uses a system known as ‘spider’ to crawl out data from the website to determine how relevant the website content is to the keyword search. There are various factors, such as content, the relevance of websites back linking to your site and your meta tags, which will determine how your website will be ranked.

Pay Per Click

Pay per click (PPC) is a wonderful compliment to organic search engine optimization. But even big organizations sometimes miss basic elements of running an efficient and effective PPC campaign.

Firstly you should select the target, for which you want to use a PPC ad. Based on the target your PPC ad will vary. The creation of the ad will vary depending on the nature of the target audience. You have to select the keywords according to the target. Use these keywords in the ad to get a place in the search page that come as a result of the search term used.

PPC is the abbreviation for the term 'pay per click.' It has emerged as one of the fastest growing segments in the advertising field and includes traditional and online media. PPC advertising is used for search engines where the advertisers pay for every click that directs users to their web page using search engine results and links. PPC management becomes essential for effective functioning of PPC advertising. It is very important to determine which PPC campaign management program will suit the advertiser's unique business successfully.

PPC management companies need to start making a change. There is a very small relationship between amount of spend on a campaign and amount of work needed to run the most efficient and ROI producing search campaign.

When it comes to PPC advertising, a lot of people look into the PPC search engines to help them with getting the word out about their company. But a lot of the PPC search engines that people use for PPC advertising are expensive. Here are some ways that you can choose the best PPC search engine for your PPC advertising.

Search Engine Optimization

Seo keywords is one of the very first things that you will do when you begin to optimize your web site for high natural search engine rankings. Although it is foundational, meaning that you practically have to do it, it keywords for seo is a very small portion of the work that needs to be done for good seo. It is one of the least impactful components of seo.

Use a keyword tool (the free versions are all you need to get all the information you need) and find keywords that get at least 1000 searches per month, and that have less than 5000 competing web sites (results) in the search engine results.

SEO is of course, search engine optimization, is the action of optimizing, or making your site good for natural search engine rankings.Google is the most popular search engine on the Internet. Google is so powerful, and is becoming more and more difficult to get ranked high on its listings. SEO companies that have connections with the ranking procedure can only manage to do so.

Below are very important tips for all search engine optimizers.

First, when it comes to advanced tips for best search engine optimization, the foundation upon which your SEO efforts need to be built is search engine optimized content at your website. When all is said and done search engine optimized copy is crucial to your overall best SEO efforts.

Second, when considering what you need to do when it comes to the best SEO is to seriously contemplate engaging the services of a professional to assist you with your needs. While it does cost money to engage the services of a professional, businesses of all types have considered engaging such a professional or expert to be a worthy investment in the future of your business enterprise.

Third, when it comes to advanced tips for the best search engine optimization, you will want to really focus in on what you can to in regard to meta tags. Meta tags can be invaluable when it comes to your best SEO efforts.